How do we celebrate a rich culture steeped in ski heritage and mountain living, one that has become a global icon among top destinations?

Aspen One holds a treasure trove of content—over 80 years of rich Aspen Snowmass history—just waiting to be explored. By unlocking this vast archive, we were able to fuel consumer engagement and tap into new revenue streams for retail and marketing. The beauty of it? All they had to do was open the door to the vault.

Among the many stories embedded in Aspen’s legacy, there are four iconic dogs forever tied to the mountain: Bruiser, Bingo, Mumbo, and Hobo.

For nearly 80 years, world-changing figures have passed through Aspen and Snowmass, leaving behind a legacy that deserves to be immortalized. Visionaries like Walter and Elizabeth Paepke, the Crown family, Friedl Pfeifer, Spider Sabich, Bill Janss, Lindsey Vonn, Klaus Obermeyer, and Mikaela Shiffrin, to name just a few, have all shaped this extraordinary place.

The Rocky Mountains, home to our four majestic peaks, rise proudly in our backyard—Maroon Peak, Highland Peak, Hayden Peak, Sievers Mountain, Baldy Mountain, and Mount Sopris. We can see their towering forms, feel the presence of their vast landscapes. But what if you could touch the very contours of these mountains with your fingertips? What if you could shrink these monumental peaks and take a piece of their grandeur home with you?