Entertainment icon Snoop Dogg and Kidrobot came together to create a one-of-a-kind collectible, blending creativity and culture to release an exclusive, limited-edition Snoop Dogg art toy. To celebrate the legendary rapper’s impact on pop culture, we cracked open the gin and juice and brought back Snoop’s iconic 1993 look in a 7-inch form. With braids, shades, and a signature blunt in hand, this toy captures the essence of the laid-back, larger-than-life persona that made Snoop a household name.

The design process behind this exclusive piece was a true collaboration, with Snoop himself working closely with the design team to bring his vision to life. At the heart of the creation was a deep focus on Snoop’s early roots in the hip-hop world during the early '90s. Every detail was carefully considered to capture the singular characteristics that have made Snoop Dogg a pop culture phenomenon—constantly redefining what it means to be cool. From the braided hair and shell-toe sneakers to the classic Locs sunglasses, the art toy honors Snoop’s unforgettable 1993 look while subtly integrating elements of his evolved, elevated lifestyle today.

This collaboration wasn’t just about nostalgia—it was about celebrating the icon that Snoop Dogg continues to be, immortalizing his legacy in a collectible form that resonates with fans old and new.