We were brought on by Egg Strategy to help McDonald's reimagine its Happy Meal experience, which had been facing a decade-long decline in revenue. Working closely together, we developed innovative strategies aimed at resonating with a new generation of parents and their children. This collaboration resulted in a significant surge in sales and the successful integration of new technologies.

Over the past decade, multiple initiatives have been launched, driving remarkable growth in both consumer engagement and revenue. One notable success, the "Pay with Lovin'" campaign, was conceived by Ad Vogele during our work on the Happy Meal transformation at McDonald's headquarters in Oak Brook, Illinois.